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Electronic Commerce:

ISBN-10: 1305867815

ISBN-13: 9781305867819

Edition: 2016

Authors: Gary Schneider

List price: $196.95
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Description:

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
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Book details

List price: $196.95
Copyright year: 2016
Publisher: Course Technology Ptr
Binding: Paperback
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 2.002
Language: English