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SELL

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ISBN-10: 1305662091

ISBN-13: 9781305662094

Edition: 5th 2017

Authors: Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

List price: $85.00
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Description:

Through ongoing research into students' workflows and preferences, SELL 5 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore SELL 5 anywhere, anytime, and on most devices with SELL Online! With the intuitive StudyBits(tm) functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, SELL 5 with SELL Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Selling course.…    
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Book details

List price: $85.00
Edition: 5th
Copyright year: 2017
Publisher: Cengage South-Western
Publication date: 2/1/2016
Binding: Mixed Media
Pages: 304
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.826
Language: English

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding Executive Editor of the MARKETING EDUCATION REVIEW; has co-authored MARKETING: PRINCIPLES & PERSPECTIVES (Fifth Edition), SALES MANAGEMENT: ANALYSIS AND DECISION MAKING (Seventh Edition), PROFESSIONAL SELLING: A TRUST-BASED APPROACH (Fifth Edition), THE PROFESSIONAL SELLING SKILLS WORKBOOK, STRATEGIC SALES LEADERSHIP: AND BREAKTHROUGH THINKING FOR BREAKTHROUGH RESULTS. His research is published in many journals, including the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, DECISION SCIENCES, and JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. LaForge has served on the…