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Mktg 10: With Online, 6 Months Access Card

ISBN-10: 130563182X

ISBN-13: 9781305631823

Edition: 2016

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

List price: $75.00
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Description:

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits(tm) functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.
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Book details

List price: $75.00
Copyright year: 2016
Publisher: Cengage Learning
Binding: Paperback
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 2.420
Language: English