Marketing 2016

Name: Marketing 2016
Price: 19.79 USD
Availability: InStock
ISBN: 9781305631601

ISBN-10: 1305631609

ISBN-13: 9781305631601

Edition: 18th 2016

Authors: William M. Pride, O. C. Ferrell

List price: $171.95

30 day, 100% satisfaction guarantee!

Buy used: $19.79

Marketplace

1 new & used from $301.12

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on…

Book details

List price: $171.95
Edition: 18th
Copyright year: 2016
Publisher: Cengage Learning
Publication date: 1/16/2015
Binding: Looseleaf - sheets only
Pages: 720
Size: 8.40" wide x 10.80" long x 1.00" tall
Weight: 4.642
Language: English