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Mktg 9 + Coursemate Access Card:

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ISBN-10: 1285860160

ISBN-13: 9781285860169

Edition: 9th 2015

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

List price: $69.95
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Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
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Book details

List price: $69.95
Edition: 9th
Copyright year: 2015
Publisher: Cengage Learning
Binding: Paperback
Pages: 432
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 2.640
Language: English