Patrick Dunne, an Associate Professor at Texas Tech University, received his M.B.A. and Ph.D. in Marketing from Michigan State University and his B.S. from Xavier University. In over 30 years of University teaching, Dr. Dunne has taught a wide variety of Marketing and Distribution courses at both the undergraduate and graduate levels. His research has been published in many leading marketing and retailing journals. In addition, he has authored nine books. Dr. Dunne was the first academic to receive the Wayne A. Lemburg Award for "Conspicuous Individual Accomplishments" from the American Marketing Association. Dr. Dunne has also been honored with several University teaching awards. Previously, Dr. Dunne served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association. Professor Dunne is an active consultant to a variety of retailers, ranging from supermarkets to shopping malls.