Skip to content

Bundle: Retailing, 8th + CourseMate with Career Transitions 2. 0 Printed Access Card Retailing, 8th + CourseMate with Career Transitions 2. 0 Printed Access Card

Spend $50 to get a free DVD!

ISBN-10: 1285720075

ISBN-13: 9781285720074

Edition: 8th

Authors: Patrick M. Dunne, Robert F. Lusch, James R. Carver

List price: $199.95
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $199.95
Edition: 8th
Publisher: Cengage South-Western
Publication date: 2/26/2013
Binding: Kit 
Language: English

Patrick Dunne, an Associate Professor at Texas Tech University, received his M.B.A. and Ph.D. in Marketing from Michigan State University and his B.S. from Xavier University. In over 30 years of University teaching, Dr. Dunne has taught a wide variety of Marketing and Distribution courses at both the undergraduate and graduate levels. His research has been published in many leading marketing and retailing journals. In addition, he has authored nine books. Dr. Dunne was the first academic to receive the Wayne A. Lemburg Award for "Conspicuous Individual Accomplishments" from the American Marketing Association. Dr. Dunne has also been honored with several University teaching awards. Previously, Dr. Dunne served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association. Professor Dunne is an active consultant to a variety of retailers, ranging from supermarkets to shopping malls.