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Strategic Management: Concepts Competitiveness and Globalization

ISBN-10: 1285425189

ISBN-13: 9781285425184

Edition: 11th 2015

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

List price: $109.00
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Description:

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW(tm) online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.
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Book details

List price: $109.00
Edition: 11th
Copyright year: 2015
Publisher: Cengage South-Western
Publication date: 1/1/2014
Binding: Paperback
Pages: 480
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.892
Language: English