Managerial Economics: Applications, Strategies and Tactics

ISBN-10: 1285420926

ISBN-13: 9781285420929

Edition: 13th 2013

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Description:

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.
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Book details

List price: $310.95
Edition: 13th
Copyright year: 2013
Publisher: Cengage Learning
Binding: Cloth Text 
Pages: 832
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.630
Language: English

Preface
About the Authors
Introduction
Introduction and Goals of the Firm
Fundamental Economic Concepts
Demand And Forecasting
Demand Analysis
Estimating Demand
Problems in Applying the Linear Regression Model
Business and Economic Forecasting
Managing in the Global Economy
Foreign Exchange Risk Management
Production And Cost
Production Economics
Maximization of Production Output Subject to a Cost Constraint
Production Economics of Renewable and Exhaustible Natural Resources
Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production function
Applications of Cost Theory
Pricing And Output Decisions: Strategy And Tactics
Prices, Output, and Strategy: Pure and Monopolistic Competition
Price and Output Determination: Monopoly and Dominant Firms
Price and Output Determination: Oligopoly
Best-Practice Tactics: Game Theory
Entry Deterrence and Accommodation Games
Pricing Techniques and Analysis
Organizational Architecture And Regulation
Contracting, Governance, and Organizational Form
Auction Design and Information Economics
Government Regulation
Long-Term Investment Analysis
Appendices
The Time Value of Money
Tables
Differential Calculus Techniques in Management
Check Answers to Selected End-of-Chapter Exercises
Glossary
Index
Notes
Web Appendices
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