Managerial Economics: Applications, Strategies and Tactics
Edition: 13th 2013
List price: $310.95
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Description: By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $310.95
Copyright year: 2013
Publisher: Cengage Learning
Binding: Cloth Text
Size: 8.50" wide x 10.50" long x 1.25" tall
|About the Authors|
|Introduction and Goals of the Firm|
|Fundamental Economic Concepts|
|Demand And Forecasting|
|Problems in Applying the Linear Regression Model|
|Business and Economic Forecasting|
|Managing in the Global Economy|
|Foreign Exchange Risk Management|
|Production And Cost|
|Maximization of Production Output Subject to a Cost Constraint|
|Production Economics of Renewable and Exhaustible Natural Resources|
|Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production function|
|Applications of Cost Theory|
|Pricing And Output Decisions: Strategy And Tactics|
|Prices, Output, and Strategy: Pure and Monopolistic Competition|
|Price and Output Determination: Monopoly and Dominant Firms|
|Price and Output Determination: Oligopoly|
|Best-Practice Tactics: Game Theory|
|Entry Deterrence and Accommodation Games|
|Pricing Techniques and Analysis|
|Organizational Architecture And Regulation|
|Contracting, Governance, and Organizational Form|
|Auction Design and Information Economics|
|Long-Term Investment Analysis|
|The Time Value of Money|
|Differential Calculus Techniques in Management|
|Check Answers to Selected End-of-Chapter Exercises|