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Foundations of Business:

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ISBN-10: 1285193946

ISBN-13: 9781285193946

Edition: 2014

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

List price: $87.95
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Description:

FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
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Book details

List price: $87.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 560
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.618
Language: English