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Cb6 + Coursemate Printed Access Card:

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ISBN-10: 1285189477

ISBN-13: 9781285189475

Edition: 2014

Authors: Barry J. Babin, Eric Harris

List price: $79.95
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Description:

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and…    
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Book details

List price: $79.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 384
Size: 9.25" wide x 11.25" long x 0.75" tall
Weight: 2.046
Language: English