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Mass Communication Theory: Foundations, Ferment, and Future

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ISBN-10: 1285052072

ISBN-13: 9781285052076

Edition: 2014

Authors: Stanley J. Baran, Dennis K. Davis

List price: $192.95
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Description:

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
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Book details

List price: $192.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 416
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.386
Language: English