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Essentials of Health Care Marketing:

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ISBN-10: 1284094316

ISBN-13: 9781284094312

Edition: 2016

Authors: Eric N. Berkowitz

List price: $92.95
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Description:

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.This complete curriculum of marketing management tools and techniques…    
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Book details

List price: $92.95
Copyright year: 2016
Publisher: Jones & Bartlett Learning
Binding: Cloth Text 
Pages: 525
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.584
Language: English