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M: Advertising

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ISBN-10: 1259815943

ISBN-13: 9781259815942

Edition: 2017

Authors: William Arens, Michael F. Weigold

List price: $113.60
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Description:

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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Book details

List price: $113.60
Copyright year: 2017
Publisher: McGraw-Hill College
Binding: Paperback
Size: 9.00" wide x 11.00" long x 0.50" tall
Weight: 1.936
Language: English