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ISBN-10: 1259709078

ISBN-13: 9781259709074

Edition: 2017

Authors: Dhruv Grewal, Michael Levy

List price: $253.85
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Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated blog will keep classroom discussions current and engaging.
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Book details

List price: $253.85
Copyright year: 2017
Publisher: McGraw-Hill College
Binding: Cloth Text 
Pages: 736
Size: 8.75" wide x 11.50" long x 1.25" tall
Weight: 3.410
Language: English