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M: Advertising with Connect Access Card

ISBN-10: 1259676145

ISBN-13: 9781259676147

Edition: 2nd 2015

Authors: William F. Arens

List price: $121.75
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Description:

"M: Advertising 2e" was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors."
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Book details

List price: $121.75
Edition: 2nd
Copyright year: 2015
Publisher: McGraw-Hill School Education Group
Publication date: 3/2/2015
Binding: Mixed Media
Size: 9.00" wide x 10.75" long x 0.75" tall
Weight: 1.936
Language: English