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Marketing Loose Leaf

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ISBN-10: 1259598993

ISBN-13: 9781259598999

Edition: 2nd 2018

Authors: Shane Hunt, George Deitz, John E. Mello

List price: $192.00
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Description:

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: *    A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. *    Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. *    Seamlessly integrated results-driven technology. *    The right content for a…    
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Book details

List price: $192.00
Edition: 2nd
Copyright year: 2018
Publisher: McGraw-Hill Education
Publication date: 2/21/2017
Binding: Looseleaf - sheets only 
Pages: 1280
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.992
Language: English