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Essentials of Marketing:

ISBN-10: 1259573532

ISBN-13: 9781259573538

Edition: 2016

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

List price: $204.85
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Description:

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.  Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including an online Marketing Plan Coach that helps students create meaningful marketing plans, updated instructor supplements, and Perreault/Cannon's regularly updated teachthe4ps.com and learnthe4ps.com blogs. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect�, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: * SmartBook� - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. * Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. * Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.
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Book details

List price: $204.85
Copyright year: 2016
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.322
Language: English