Skip to content

Essentials of Marketing:

Spend $50 to get a free DVD!

ISBN-10: 1259573532

ISBN-13: 9781259573538

Edition: 2016

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

List price: $204.85
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.  Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing,…    
Customers also bought

Book details

List price: $204.85
Copyright year: 2016
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.080
Language: English