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Strategic Management of Technological Innovation:

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ISBN-10: 1259539067

ISBN-13: 9781259539060

Edition: 2016

Authors: Melissa Schilling

List price: $170.40
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Analyze. Formulate. Implement.Melissa Schilling'sStrategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Book details

List price: $170.40
Copyright year: 2016
Publisher: McGraw-Hill College
Binding: Paperback
Pages: 320
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.100
Language: English