Introduction to Mass Communication: Media Literacy and Culture

Name: Introduction to Mass Communication: Media Literacy and Culture
Price: 6.75 USD
Availability: InStock
ISBN: 9781259376504

ISBN-10: 1259376508

ISBN-13: 9781259376504

Edition: 2016

Authors: Stanley Baran

List price: $201.65

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Description:

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition,…

Book details

List price: $201.65
Copyright year: 2016
Publisher: McGraw-Hill College
Binding: Cloth Text
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 1.738
Language: English