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Crisis Communications: A Casebook Approach

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ISBN-10: 1138923745

ISBN-13: 9781138923744

Edition: 2015

Authors: Kathleen Fearn-Banks

List price: $74.95
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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of the book will include updated cases that provide wider coverage of international crises. It will also include updated information on current communication technology, including discussions of the role social media played or could have played in various crises. A Companion Website will be paired with the text, providing supplementary material for students and classroom resources for teachers.
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Book details

List price: $74.95
Copyright year: 2015
Publisher: Taylor & Francis
Binding: Paperback
Pages: 400
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.562
Language: English