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Destination Marketing Essentials

ISBN-10: 1138912905

ISBN-13: 9781138912908

Edition: 2nd 2016 (Revised)

Authors: Steven Pike

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Description:

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new 2nd Edition has been revised and updated to include: new slim - lined 15 chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PPT's, test bank and video links. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
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Book details

Edition: 2nd
Copyright year: 2016
Publisher: Taylor & Francis Group
Publication date: 12/14/2015
Binding: Paperback
Pages: 344
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.716