Media Management: A Casebook Approach

Name: Media Management: A Casebook Approach
Price: 41.47 USD
Availability: InStock
ISBN: 9781138901025

ISBN-10: 1138901024

ISBN-13: 9781138901025

Edition: 2015

Authors: C. Ann Hollifield, Jan Leblanc Wicks, George Sylvie, Wilson Lowrey

List price: $79.95

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Description:

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and…

Book details

List price: $79.95
Copyright year: 2015
Publisher: Taylor & Francis
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English