Public Relations As Relationship Management A Relational Approach to the Study and Practice of Public Relations

Name: Public Relations As Relationship Management A Relational Approach to the Study and Practice of Public Relations
Availability: InStock
ISBN: 9781138853829

ISBN-10: 1138853828

ISBN-13: 9781138853829

Edition: 2nd 2015 (Revised)

Authors: Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

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Description:

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. The value public relations provide to organizations, publics and societies is through relationships, an overlooked aspect of the scholarship on the subject. Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them. This updated edition covers several specialized areas of public relations, including non-profit organizations, shareholder…

Book details

Edition: 2nd
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 5/8/2015
Binding: Paperback
Pages: 368
Size: 5.00" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English

University of Maryland, USA