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Public Relations in the Nonprofit Sector Theory and Practice

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ISBN-10: 1138795089

ISBN-13: 9781138795082

Edition: 2015

Authors: Richard D. Waters

List price: $150.00
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
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Book details

List price: $150.00
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 1/15/2015
Binding: Hardcover
Pages: 342
Size: 6.00" wide x 9.00" long x 0.95" tall
Weight: 1.386