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Social Media Communication Concepts, Practices, Data, Law and Ethics

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ISBN-10: 1138776459

ISBN-13: 9781138776456

Edition: 2015

Authors: Jeremy Harris Lipschultz

List price: $59.95
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Description:

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media…    
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Book details

List price: $59.95
Copyright year: 2015
Publisher: Routledge
Publication date: 8/7/2014
Binding: Paperback
Pages: 268
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.034
Language: English