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Media Today

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ISBN-10: 1138593842

ISBN-13: 9781138593848

Edition: 7th 2020

Authors: Joseph Turow

List price: $80.00
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Description:

This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of…    
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Book details

List price: $80.00
Edition: 7th
Copyright year: 2020
Publisher: Taylor & Francis Group
Publication date: 10/15/2019
Binding: Paperback
Pages: 472
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.728
Language: English

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).