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Cases in Public Relations Management The Rise of Social Media and Activism

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ISBN-10: 1138088870

ISBN-13: 9781138088870

Edition: 3rd 2020

Authors: Patricia Swann

List price: $72.99
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Description:

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental…    
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Book details

List price: $72.99
Edition: 3rd
Copyright year: 2020
Publisher: Taylor & Francis Group
Publication date: 8/19/2019
Binding: Paperback
Pages: 622
Size: 7.50" wide x 9.00" long x 1.50" tall
Weight: 2.618
Language: English