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Sports Marketing A Strategic Perspective, 5th Edition

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ISBN-10: 1138015962

ISBN-13: 9781138015968

Edition: 5th 2015

Authors: Matthew D. Shank, Mark R. Lyberger

List price: $165.00
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behaviour, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and…    
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Book details

List price: $165.00
Edition: 5th
Copyright year: 2015
Publisher: Routledge
Publication date: 11/21/2014
Binding: Paperback
Pages: 672
Size: 7.75" wide x 10.25" long x 1.50" tall
Weight: 3.652
Language: English