Professional Writing

ISBN-10: 1137309016

ISBN-13: 9781137309013

Edition: 3rd 2013

Authors: Sky Marsen

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Description:

At the cutting edge of successful business and technology ventures are individuals who can use writing effectively to persuade, sell, instruct and explain. Whatever your expertise, strong writing skills will increase your chances of professional success. How well prepared are you for the challenges of professional communication?This third edition - now with a new chapter on writing for the public - is a comprehensive and engaging guide to writing for business, industry and technology. Based on research in the field, it covers all the major writing needs of the workplace, preparing you to communicate effectively with management, clients, peers and the wider public. You will understand how to:• Analyse your audience and the requirements of a project, and plan your document• Research a topic successfully using both print and electronic sources• Present technical topics to non-specialist readers• Write and format business reports, proposals and magazine articles• Work collaboratively in teams• Edit your own and others' texts for style and grammarThis book will build your expertise and increase your confidence as a professional communicator, through the explanation of communication principles, analysed examples, and practical activities.
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Book details

List price: $39.00
Edition: 3rd
Copyright year: 2013
Publisher: Palgrave Macmillan
Publication date: 10/9/2013
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.836

Figures, Tables and Analysed Examples
Dedication
Acknowledgements
Preface
The Writing Process
Style and Effect
Short Business Documents
Research Methods
Business and Technology Journalism
Writing for the Public
Reports and Proposals
Critical Thinking for Management
Working in Teams
Revising and Editing
Appendix: Job Applications
References and Bibliography
Index
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