Standing Room Only Marketing Insights for Engaging Performing Arts Audiences

Name: Standing Room Only Marketing Insights for Engaging Performing Arts Audiences
Price: 14.99 USD
Availability: InStock
ISBN: 9781137282934

ISBN-10: 1137282932

ISBN-13: 9781137282934

Edition: 2nd 2014 (Revised)

Authors: Joanne Scheff Bernstein

List price: $69.99

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Description:

First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations. The collaborative effort of two professors from Northwestern University's Kellogg School of Business, it has consistently been one of the top-ranked business schools in the US. Standing Room Only combined practical advice for creating a strategic marketing program and maintaining a successful performing arts organization with innovative examples from real theatre organizations around the nation were harnessing the marketing tools at their disposal to achieving rewarding benefits. Its lessons are internationally applicable and easily adaptable to the organization type (theatre,…

Book details

List price: $69.99
Edition: 2nd
Copyright year: 2014
Publisher: Palgrave Macmillan
Publication date: 5/12/2014
Binding: Hardcover
Pages: 408
Size: 6.10" wide x 9.30" long x 1.60" tall
Weight: 1.848