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Event Sponsorship

Best in textbook rentals since 2012!

ISBN-10: 1136288775

ISBN-13: 9781136288777

Edition: N/A

Authors: Ian; Moir McDonnell

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Description:

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To…    
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Book details

Publisher: Routledge
Binding: E-Book 
Pages: 160

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