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The Future of Events & Festivals

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ISBN-10: 1135939179

ISBN-13: 9781135939175

Edition: N/A

Authors: Ian; Robertson Yeoman

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The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful.  This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management.  A systematic and pattern-based understanding is used to determine the likelihood of future events and trends.  Using blue skies scenarios to  provide a vision of the future of events, not only…    
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Book details

Publisher: Routledge
Binding: E-Book 
Pages: 348