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A Handbook of Persuasive Tactics: A Practical Language Guide

Best in textbook rentals since 2012!

ISBN-10: 1134878745

ISBN-13: 9781134878741

Edition: N/A

Authors: Joan Mulholland

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Description:

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way.…    
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Book details

Publisher: Routledge
Binding: E-Book 
Pages: 432

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