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Introduction to Psychology

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ISBN-10: 1133939538

ISBN-13: 9781133939535

Edition: 10th 2014 (Revised)

Authors: Rod Plotnik, Haig Kouyoumdjian

List price: $239.95
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Description:

Featuring a look and style that's more like a magazine than a textbook, Plotnik's INTRODUCTION TO PSYCHOLOGY, Tenth Edition will draw you in and show you how exciting the study of psychology can be. This modular, visual approach to the fundamentals of psychology--the pioneer of the "visual" or "magazine" style approach--makes even the toughest concepts engaging and entertaining. Each and every page is individually planned, written, and formatted to effectively incorporate the use of Visual Cues, which help you to better remember information. Extensively updated, the text also utilizes "chunking," a method of breaking concepts down into small, easily digested sections that help you learn at…    
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Book details

List price: $239.95
Edition: 10th
Copyright year: 2014
Publisher: Wadsworth
Publication date: 1/24/2013
Binding: Paperback
Pages: 752
Size: 9.00" wide x 10.50" long x 1.00" tall
Weight: 3.806

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

When Dr. Kouyoumdjian took his first college psychology class at Diablo Valley College, He had the opportunity to use Introduction to Psychology (3rd ed.) by Rod Plotnik. He can still recall the many conversations he had with peers and family members sharing the fascinating stories he read about and his overall enthusiasm for the textbook. For the first time ever, he did the unimaginable--that is he began reading ahead because he was impatient to read the next great story and learn the next interesting concept. Plotnik's text sparked Haig's interest in psychology and he went on to pursue a Bachelor of Science at Saint Mary's College of California, a liberal arts college in the Bay Area. Dr.…