CB5 (With Marketing Coursemate With Ebook Printed Access Card):

Name: CB5 (With Marketing Coursemate With Ebook Printed Access Card):
Availability: InStock
ISBN: 9781133629689

ISBN-10: 1133629687

ISBN-13: 9781133629689

Edition: 1st 2013

Authors: Barry J. Babin, Eric Harris

List price: $79.95

30 day, 100% satisfaction guarantee!

Buy used: $8.10

Alternate versions

No Supplement : $8.10

Marketplace

2 new & used from $3.80

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing,…

Book details

List price: $79.95
Edition: 1st
Copyright year: 2013
Publisher: Cengage Learning
Binding: Paperback
Pages: 384
Size: 8.25" wide x 10.50" long x 0.55" tall
Weight: 2.046
Language: English