Mm + Marketing Coursemate With Ebook Printed Access Card:

Name: Mm + Marketing Coursemate With Ebook Printed Access Card:
Availability: InStock
ISBN: 9781133629382

ISBN-10: 1133629385

ISBN-13: 9781133629382

Edition: 4th 2013

Authors: Dawn Iacobucci

List price: $89.95

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $56.99 Expiration date: 10/16/2024

365 day rental: $78.49 Expiration date: 4/19/2025

Marketplace

4 new & used from $3.53

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case…

Book details

List price: $89.95
Edition: 4th
Copyright year: 2013
Publisher: Cengage Learning
Binding: Paperback
Pages: 256
Size: 8.50" wide x 10.50" long x 0.50" tall
Weight: 1.298
Language: English