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Contemporary Marketing

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ISBN-10: 113362846X

ISBN-13: 9781133628460

Edition: 16th 2014

Authors: Louis E. Boone, David L. Kurtz

List price: $273.95
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Description:

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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Book details

List price: $273.95
Edition: 16th
Copyright year: 2014
Publisher: Cengage South-Western
Publication date: 1/1/2013
Binding: Hardcover
Pages: 784
Size: 9.25" wide x 11.25" long x 1.00" tall
Weight: 4.422
Language: English