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Global Business

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ISBN-10: 1133485936

ISBN-13: 9781133485933

Edition: 3rd 2014

Authors: Mike W. Peng

List price: $249.95
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Description:

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and…    
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Book details

List price: $249.95
Edition: 3rd
Copyright year: 2014
Publisher: Cengage South-Western
Publication date: 1/1/2013
Binding: Hardcover
Pages: 656
Size: 8.70" wide x 10.90" long x 1.10" tall
Weight: 3.388

Mike W. Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas, and a National Science Foundation CAREER Award winner. Between 2005 and 2011, he was the Provost's Distinguished Professor, which was created by UT Dallas to attract him to join the faculty. At UT Dallas, he has been the number one contributor to the list of 45 top journals tracked by Financial Times, which ranked UT Dallas as a top 20 school in research worldwide. Overall, 41 of his articles appear on the Financial Times list. Prior to joining UT Dallas, he was an associate professor at the Ohio State University. He has taught in five states in the United States (Hawaii,…