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Consumer Behavior

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ISBN-10: 1133435211

ISBN-13: 9781133435211

Edition: 6th 2013

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

List price: $249.95
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Description:

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and…    
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Book details

List price: $249.95
Edition: 6th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 8/10/2012
Binding: Hardcover
Pages: 560
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.278

David Kincaid is Senior Lecturer in the Department of Computer Sciences at the University of Texas at Austin. Also, he is the Interim Director of the Center for Numerical Analysis (CNA) within the Institute for Computational Engineering and Sciences (ICES).Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing…    

Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his PhD in social psychology from the University of Leiden in 1989. Rik believes in interdisciplinary work, and that imagination, persistence and openness to surprise are a person's biggest assets. He has published over 90 articles in marketing, psychology, economics, and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. He has published in the Journal of…