Essentials of Marketing Research (with Qualtrics Printed Access Card)
Edition: 5th 2012
List price: $257.95
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Description: Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $257.95
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/3/2012
Size: 8.25" wide x 10.50" long x 0.50" tall