Sustainability Marketing A Global Perspective

Name: Sustainability Marketing A Global Perspective
Price: 31.83 USD
Availability: InStock
ISBN: 9781119966197

ISBN-10: 1119966191

ISBN-13: 9781119966197

Edition: 2nd 2012

Authors: Frank-Martin Belz, Ken Peattie

List price: $36.99

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Description:

The 2nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. It provides a sustainability–oriented vision of marketing with a consumer marketing focus and emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.This edition shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step–by–step approach. The steps involve an analysis of socio–environmental priorities to complement conventional…

Book details

List price: $36.99
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 8/17/2012
Binding: Paperback
Pages: 352
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.452
Language: English