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Follow the Feeling Brand Building in a Noisy World

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ISBN-10: 1119600499

ISBN-13: 9781119600497

Edition: 2019

Authors: Kai D. Wright

List price: $46.95
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In a world of increasing digital connectivity, the most important signal of brand health -- whether a company, person, or nonprofit -- is simply how you make others feel; and brands that resonate the strongest maintain a consistent, positive feeling across five branding territories -- lexicon, audio cues, visual stimuli, experience, and culture. Based on research of 1,500 innovative and fast-growing companies, from Disney to SoulCycle, he uses pop culture to capture the attention of busy executives looking for practical ways to protect, build, and reboot their brands for growth. Combining his roots in economics from The University of Chicago and his academic teaching in communication at…    
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Book details

List price: $46.95
Copyright year: 2019
Publisher: John Wiley & Sons, Limited
Publication date: 7/24/2019
Binding: Hardcover
Pages: 304
Size: 6.10" wide x 9.00" long x 1.30" tall
Weight: 1.100
Language: English