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Inbound Selling How to Change the Way You Sell to Match How People Buy

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ISBN-10: 1119473276

ISBN-13: 9781119473275

Edition: 2018

Authors: Brian Signorelli

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Over the last decade, Inbound Marketing transformed the way businesses around the world earn buyers' trust and attention. But an unintended consequence came with that change - the age of the empowered buyer. Today, it is the buyer - not seller - who is in complete control. So much so that over 60% of a purchasing decision is completed without a sales rep present, and is expected to be as much as 80% or more in the coming years. Inbound Selling shows the transformation within the sales profession and what your business needs to do now to thrive in the age of the empowered buyer. In this book, readers will learn: How Inbound Marketing led to the rise of Inbound Sales A step-by-step playbook…    
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Book details

Copyright year: 2018
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/16/2018
Pages: 288
Language: English