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Managing Customer Experience and Relationships A Strategic Framework

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ISBN-10: 1119236258

ISBN-13: 9781119236252

Edition: 3rd 2016

Authors: Don Peppers, Martha Rogers, Philip Kotler

List price: $157.95
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Description:

The new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships.  It will contain updated examples, case studies, and references with contributing works from various global industry leaders. 
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Book details

List price: $157.95
Edition: 3rd
Copyright year: 2016
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/4/2016
Binding: Hardcover
Pages: 624
Size: 7.00" wide x 9.50" long x 1.00" tall
Weight: 2.816
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…