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Content Marketing Strategies for Dummies

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ISBN-10: 1119154545

ISBN-13: 9781119154549

Edition: 2016

Authors: Stephanie Diamond, Paul D. Clifford

List price: $49.95
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Want to gain a critical, competitive advantage over your competition in today's crowded marketplace? Use this book to create a content marketing strategy that will help you drive revenue in record time. Using the "Five C Cycle" methodology of  Company Focus, Customer Experience, Content Creation, Channel Promotion, Closed-loop Analysis, you will document a content marketing strategy that can be shared with all content marketing team members and ensure your long-term content marketing campaign success. By taking the time to create and document your content marketing strategy, you will feel significantly less challenged with every aspect of content marketing, and will be able to justify…    
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Book details

List price: $49.95
Copyright year: 2016
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/15/2016
Binding: Paperback
Pages: 416
Size: 7.35" wide x 9.30" long x 0.80" tall
Weight: 1.144
Language: English