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Experiential Marketing Secrets, Strategies, and Success Stories from the World's Greatest Brands

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ISBN-10: 1119145872

ISBN-13: 9781119145875

Edition: 2016

Authors: Kerry Smith, Dan Hanover

List price: $51.95
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A seismic shift in how brands market to customers is taking form, as marketers realize that the traditional marketing mix used for the last century is broken. Upwards of 88 percent of consumers now skip television commercials. With 80 million cars equipped with satellite radio, radio spots aren't reaching who they used to reach. Consumers can now activate pop-up blockers on web browsers, cutting clicks on banner ads by as much as 80 percent. Direct mail, outdoor ads, promotion marketing, all of it is either being tuned out or ignored by consumers. The era of mass-media advertising-driven marketing is coming to an end as a new form of marketing takes control of Fortune 100 brands.…    
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Book details

List price: $51.95
Copyright year: 2016
Publisher: John Wiley & Sons, Limited
Publication date: 4/15/2016
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.10" long x 1.10" tall
Weight: 0.880
Language: English

Kerry Smith is Associate Professor of History at Brown University.