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Social Movements for Good: How Companies and Causes Create Viral Change

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ISBN-10: 1119133408

ISBN-13: 9781119133407

Edition: 2016

Authors: Derrick Feldmann

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Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue.
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Book details

Copyright year: 2016
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/8/2016
Pages: 224
Language: English