Big Data - Using Big Data Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
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The world is getting smarter, and business must follow. We now have smart phones, smart TVs, smart watches and even smart nappies. What they all have in common is the ability to collect, share and use data to improve functionality and performance. SMART companies do the same. They use data to gain new insights and inform their decision-making. However, most businesses are data rich, but insight poor. They have been told that data is king for many yeas and most have been hoarding data ever since. The problem is that most have no idea what to do with it and how to let the data shape strategy and decision-making. Furthermore, most companies have focused on collecting and reporting…
Copyright year: 2015
Publisher: John Wiley & Sons, Limited
Publication date: 1/30/2015
Size: 5.75" wide x 8.50" long x 0.50" tall