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Business Development for Dummies

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ISBN-10: 1118962710

ISBN-13: 9781118962718

Edition: 2015

Authors: Anna Kennedy

List price: $24.99
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Business Development For Dummies provides a model for business development that is specially designed for small–medium–sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It’s a must–read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
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Book details

List price: $24.99
Copyright year: 2015
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/20/2015
Binding: Paperback
Pages: 432
Size: 7.10" wide x 9.00" long x 1.10" tall
Weight: 1.914
Language: English