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Customer Analytics for Dummies

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ISBN-10: 1118937597

ISBN-13: 9781118937594

Edition: 2014

Authors: Jeff Sauro

List price: $25.99
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Description:

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You′ll also find current information on how to leverage A/B testing, social media′s role in the post–purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the…    
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Book details

List price: $25.99
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 3/24/2015
Binding: Paperback
Pages: 336
Size: 7.30" wide x 9.20" long x 0.90" tall
Weight: 0.990
Language: English